End-to-End UX Design of In-Depth Insights: Contextual Explanations and Root-Cause Analysis for Smarter Decisions
Insights provide in-depth reporting with a redesigned heatmap to help you better understand your advertising performance by hour of day and day of week:
Averages: Shown in the first row and column to highlight overall patterns.
Granular Data: Individual metrics like revenue, conversion rate, cost, clicks, CTR, and impressions are displayed in 3-hour windows (e.g., 9-12hs).
The metrics shown on-screen depend on your campaign’s optimization type and available data.
In Short
Timeline: 2024
Role: Sole UX/UI Designer
Tools: Figma, Jira
Skills: UX Design, Data Visualization, Interaction Design, UI Design, Prototyping
Release Notes: https://support.adspert.net/en/articles/10210063-2024-december-update-in-depth-insights-email-alerts-and-more
About Adspert
Adspert provides AI-powered ads optimization software that helps eCommerce businesses grow faster and work more efficiently on Amazon and other advertising platforms. With Adspert, companies can automate complex optimization tasks like bid adjustments and keyword management, saving time and boosting profits.
The advanced software makes it simple to improve ad performance by optimizing campaigns to boost ROAS, increase sales, and scale across multiple marketplaces. As a part of Mirakl, the global leader in eCommerce software solutions, Adspert empowers users with access to 450+ Mirakl marketplaces and other eCommerce platforms, including Amazon, eBay, Walmart, Google, and Bing.
Trusted by businesses of all sizes, this data-powered solution has a proven track record of delivering results while reducing the effort needed to manage PPC ads. Whether you’re looking to grow your sales or simplify your processes, Adspert is here to help.
