Design of Email Alerts for Relevant, Actionable, and Timely Campaign Performance Updates
Email Alerts deliver timely updates on campaign performance directly to customers’ inboxes. They can select which alerts to receive, from budget thresholds to campaign performance milestones, ensuring that only relevant updates are sent. Clean layouts and concise messaging make each alert easy to scan and act on.
The Challenge
Before Email Alerts, users had to log in regularly to spot performance shifts, which posed challenges:
Delays in reacting to negative trends or missed opportunities.
Higher cognitive load for advertisers managing multiple accounts.
Lack of a proactive communication channel to surface important changes.
The challenge: Create an alert system that was:
Timely enough to be relevant.
Customizable so users received only what mattered to them.
Readable in email format without overwhelming the recipient.
My Role & Responsibilities
As the sole UX/UI designer, I:
Defined alert content hierarchy to ensure critical information was always prioritized.
Designed modular email templates that scaled for different alert types and lengths.
Created a customization UI within Adspert for users to set preferences.
In Short
Timeline: 2024
Role: Sole UX/UI Designer
Tools: Figma, Jira
Skills: UX Design, Interaction Design, UI Design, Information Architecture, Prototyping
Release Notes: https://support.adspert.net/en/articles/10210063-2024-december-update-in-depth-insights-email-alerts-and-more
About Adspert
Adspert provides AI-powered ads optimization software that helps eCommerce businesses grow faster and work more efficiently on Amazon and other advertising platforms. With Adspert, companies can automate complex optimization tasks like bid adjustments and keyword management, saving time and boosting profits.
The advanced software makes it simple to improve ad performance by optimizing campaigns to boost ROAS, increase sales, and scale across multiple marketplaces. As a part of Mirakl, the global leader in eCommerce software solutions, Adspert empowers users with access to 450+ Mirakl marketplaces and other eCommerce platforms, including Amazon, eBay, Walmart, Google, and Bing.
Trusted by businesses of all sizes, this data-powered solution has a proven track record of delivering results while reducing the effort needed to manage PPC ads. Whether you’re looking to grow your sales or simplify your processes, Adspert is here to help.
