UX Design of Criterion Hub: Unified Interface for Managing Campaign Keywords, Placements, and Audiences Across Platforms
Criterion Hub is a set of three advanced features that empower you to fine-tune your campaigns. With Criterion Hub you can manage your advertising criteria (such as keywords, ASINs, and placements) or biddable objects with greater precision and control, bringing your automation to the next level.
The Criterion Hub comprises of three key features:
Rules
Suggestions Review
Products Ads Sync (Amazon Ads and Walmart Connect only).
The Challenge
Before Criterion Hub, Adspert’s users had to work with criteria harvesting and targeting across different, siloed views, with no option of settings beyond Adspert defaults. This caused:
Fragmented workflows that increased time-to-action.
Difficulty spotting patterns across platforms.
A high risk of missing optimization opportunities.
The business goal was to increase platform stickiness by simplifying criteria harvesting and refinement processes while adding advanced features like automation (Rules), review mechanisms (Suggestion Review), and dynamic product ads syncing (Product Ad Sync).
My Role & Responsibilities
As the only UX/UI designer, I:
Mapped workflows and identified friction points.
Created wireframes, interactive prototypes, and UI designs.
More information on Criterion Hub on https://support.adspert.net/en/articles/8460464-what-is-criterion-hub
In Short
Timeline: 2022-23
Role: Sole UX/UI Designer
Tools: Figma, Jira
Skills: UX Design, Interaction Design, UI Design, Prototyping
Release Notes: https://support.adspert.net/en/articles/8456163-2023-october-update-criterion-hub-max-bid
About Adspert
Adspert provides AI-powered ads optimization software that helps eCommerce businesses grow faster and work more efficiently on Amazon and other advertising platforms. With Adspert, companies can automate complex optimization tasks like bid adjustments and keyword management, saving time and boosting profits.
The advanced software makes it simple to improve ad performance by optimizing campaigns to boost ROAS, increase sales, and scale across multiple marketplaces. As a part of Mirakl, the global leader in eCommerce software solutions, Adspert empowers users with access to 450+ Mirakl marketplaces and other eCommerce platforms, including Amazon, eBay, Walmart, Google, and Bing.
Trusted by businesses of all sizes, this data-powered solution has a proven track record of delivering results while reducing the effort needed to manage PPC ads. Whether you’re looking to grow your sales or simplify your processes, Adspert is here to help.
