UX Redesign of Chart Visualizations for Multi-Metric Comparison, and Data Interactivity
The Upgraded Charts redesign aimed to give advertisers a more insightful, interactive, and visually clear way to interpret campaign performance data.
As campaign complexity and the variety of tracked metrics grew, Adspert needed a charting system that:
Delivered quick overviews for decision-making.
Allowed deeper exploration for advanced analysis.
The Challenge
Before the upgrade, Adspert’s charts struggled to keep up with evolving advertiser needs:
Cluttered visuals made it difficult to read trends at a glance.
Limited ability to compare multiple metrics.
The challenge was to design a flexible, interactive visualization system that scaled with complexity while staying approachable for all user types.
My Role & Responsibilities
As the sole UX/UI designer, I:
Researched best practices in SaaS data visualization and compared competitor approaches.
Defined the visual language for Adspert’s charts, including color schemes, typography, and spacing.
Designed interaction patterns for multi-metric comparison, hover tooltips, dynamic legends, and zoom controls.
Design Process & Approach
1. Research & Inspiration
Analyzed analytics tools to identify successful patterns.
2. Visual & Interaction Design
Multi-metric comparison: Allowed users to overlay up to 3 metrics (e.g., TACoS, spend, sales) for direct correlation analysis.
Improved readability: Optimized contrast, added clearer labels, and refined line weights for better visibility.
Enhanced interactivity: Improved hover states, dynamic legends that highlight selected metrics.
In Short
Timeline: 2024
Role: Sole UX/UI Designer
Tools: Figma
Skills: Data Visualization Design, UI Design, Interaction Design, Prototyping
Release Notes: https://support.adspert.net/en/articles/9060642-2024-march-update-new-metrics-including-tacos-and-upgraded-charts
About Adspert
Adspert provides AI-powered ads optimization software that helps eCommerce businesses grow faster and work more efficiently on Amazon and other advertising platforms. With Adspert, companies can automate complex optimization tasks like bid adjustments and keyword management, saving time and boosting profits.
The advanced software makes it simple to improve ad performance by optimizing campaigns to boost ROAS, increase sales, and scale across multiple marketplaces. As a part of Mirakl, the global leader in eCommerce software solutions, Adspert empowers users with access to 450+ Mirakl marketplaces and other eCommerce platforms, including Amazon, eBay, Walmart, Google, and Bing.
Trusted by businesses of all sizes, this data-powered solution has a proven track record of delivering results while reducing the effort needed to manage PPC ads. Whether you’re looking to grow your sales or simplify your processes, Adspert is here to help.
